Intro
At night, the local business “Donut Kingdom” morphs into the popular “CookieMan” in this college town, Tallahassee. The specific mandate of The Cookieman is to satisfy the sweet cravings of college students and making a profit out of it. The Cookieman makes fresh and delicious cookies, muffins and delivers ice cream over night and from my experience, is very reliable. With deliveries from 6pm to 2am many students turn to The Cookieman when they’re hungry from studying, partying or just simply having a craving for sweets late at night. The audience of this company is college students. You can tell because it is located right by Florida State University and also is open at late hours of the night, when college kids are still out and about or even just still awake. They make sure to deliver as fast as possible and that the cookies stay warm enough to keep you happy!
My first time ordering CookieMan was after writing a killer paper; the clock approached midnight and I needed to reward myself. I thought to myself, "What on earth would be open right now?" I glanced on my desk and saw The CookieMan's flyer, I ordered my cookies through the Internet and got a call for their arrival at 12:15am, The CookieMan has never let me down!
Different ways to send out the message of The Cookieman are very effective, via Facebook, websites, Twitter and flyers they are guaranteed to satisfy us hungry college kids over night. Using different media components to advertise for a company will greatly improve profits along with spreading the word and connecting college students to late night cookies, just like The CookieMan succeeds in doing. All in all, using multiple ways to deliver a message or advertise will be greatly effective, but that’s only if you do it in the right order to properly connect to your audience. Considering the variation of affordances and limitations while jumping from each aspect of media, the CookieMan gets the word out about his fast delivered cookies in multiple ways.
The strategies of connecting to students in these numerous ways is very reliable. Since most college students have a computer, a Twitter and a Facebook, the word on The Cookieman spreads quickly. The CookieMan had to have that in mind when choosing how they would advertise their brilliant company. With each aspect of advertising for The CookieMan comes with affordances and limitations and we must keep those into consideration while analyzing each component of advertising since not every way will succeed in reaching out to ALL of us. We will see why The CookieMan chose these specific ways for the targeted audience! For more information on each media, click on the tabs above! Or start off by learning about the root of it all by visiting the page about the Flyer! Enjoy!